Victoriaville & Co. makes $50,000 commitment to the Funeral Service Foundation
Pledge to support 50% U.S.-based projects and 50% Canadian-based projects.
Wooden casket manufacturer Victoriaville & Co. pledged $50,000 in support of the Funeral Service Foundation to invest in people and programs that strengthen funeral service in Canada and the United States over the next five years.
A fourth-generation family business employing hundreds of people in Canada, Australia, the United States, and the United Kingdom. Victoriaville & Co. has become the third-largest manufacturer of wooden caskets in North America.
The visionary pledge is well-timed as the Foundation continues to grow its connections north of the U.S. border. In addition to the Foundation’s first Canadian Chair, Allan Cole, presiding from 2021-22, the Foundation has seen an increase in the percentage of applicants and winners in its professional development and academic scholarship programs.
Additionally, the Foundation continues to support programs in Canada like Humber College, which is conducting a resiliency training study in their funeral director program, provide outreach and resources in Canada, and send Foundation representatives to the American Academy of Hospice and Palliative Medicine Conference in Montreal in March and the Funeral Service Association of Canada Annual Conference in June 2023.
