It takes a lifetime to become the person one is at the moment of death. When a loved one passes away, friends and relatives will gather to pay their respect and to honour that life in a meaningful way.

Therefore, we believe that the best way to embrace death is to celebrate the essence of life.

We have always been inspired by wood, especially since each wood essence is unique, just like those who have left us. This is the most natural way to celebrate the loved ones we have lost.

Today, our company is a manufacturer, a distributor, an agent of change, and an influencer. In fact, what we do best is ingrained in tribute. Nothing less.

We are Victoriaville & Co.

Alain Dumont, FCPA
President & CEO
Third Generation

Charles-Olivier Dumont, CPA
Executive Vice-President & COO
Fourth Generation 

MISSION

Passionate designer and manufacturer of top-quality wood products, Victoriaville & Co.’s mission is to market an extensive range of funeral and commemorative products to ensure that grieving families are able to honour the life of a loved one.

VISION

To become a leader in the industry by having an impact on the funeral service experience.

VALUES

Three essential values make up the foundation of Victoriaville & Co.’s philosophy: respect, integrity and responsibility. Candidates who are interested in joining our staff need to fit with the core values of the company. All our employees strive to live these values every day and are focused on creating the right social climate.

These values are a feature of our company that positions us favorably on the market. They also enable us to set ourselves apart from the competition. They are applied on a daily basis by all market players, whether they are our colleagues, our collaborators or our loyal clientele.

Our signature, “ingrained in tribute”, not only reflects the importance we place on each of our actions when designing, manufacturing or finishing our products, but also our values of respect, integrity and responsibility. As a matter of fact, our signature is the heart and soul of our company.

North American Network
Our network consists of 3 manufacturing centers, two of which include manufacturing facility and distribution center, and 9 customer service centers strategically located to complete our network.

Tradition and Trust
Making funeral arrangements is often a matter of tradition. Grieving families usually rely on a funeral home they trust to take care of all the details involved in burying a loved one with the grace and dignity they deserve. Often, this is a matter of integrity and trust. As a family-owned business, Victoriaville & Co. follows in that tradition. As a result, over the years, we have built very close ties based on tradition and trust with our clients.

Direct Representation
In Eastern Canada and the Northeastern part of America is serviced directly by Account Managers and Product Specialists representing Victoriaville & Co. as a wholesaler.

Distributor Network
A network of independent distributors sells Victoriaville & Co.’s funeral products and supplies throughout the United States and Western Canada on a regular basis.

Fundamental Values Rooted in Social Commitment

Over the years, our socially responsible approach and our fundamental values of respect, integrity, and responsibility have led us to promote education, health, and sports.

We are also pleased to have a positive impact where we live and work. Our community has great needs, and we proudly support several organizations that are striving to improve our quality of life. Our managers and staff members donate both time and money to help ensure the success of these charitable organizations.

Professional Associations:

• National Funeral Directors Association (NFDA)
• New Jersey State Funeral Directors Association (NJSFDA)
• Ohio Funeral Directors Association (OFDA)
• International Order of the Golden Rule (OGR)
• Casket & Funeral Supply Association of America (CFSAA)
• Cremation Association of North America (CANA)
• Green Burial Council (GBC)
• International Cemetery, Cremation and Funeral Association (ICCFA)

• Major Funeral Services Associations in Canada

The Story of a Passionate Family

Victoriaville & Co. was born out of the determination, the leadership and the will to succeed of its founders. Much of our success is due to the economic well-being of an entire region renowned for the quality of its hardwood products.

For the last 9 decades, all details have been taken into account when designing, manufacturing, and finishing our hardwood products. We are well aware that each unit we produce is destined to a person with a unique life story and a unique set of memories that they leave behind. This is why we believe each product has a rich emotional value that is worthy of our respect.

Over the years, we have also offered The Essentials, a wide range of funeral and commemorative products designed to meet the needs of professionals committed to supporting grieving families in their mourning process.

The funeral industry has undergone considerable changes over the past several years. Changes in mourning habits and rituals have radically transformed the funeral industry around the world. Across North America, major independent players are now selling to multinational interests.

At Victoriaville & Co., this shift in the industry has resulted in significant business decisions. More than forty mergers, acquisitions and subsidiaries business creations have marked our history. Today, we are one of the largest family-owned businesses in North America that is still involved in the sale and distribution of funeral products.

Here are the highlights of our history: